Market value opinions
Value opinions built for real buyers
Knowing what your gym is worth isn’t about guessing — it’s about understanding how buyers actually evaluate your business.
We provide fitness-specific Market Value Opinions that give you a clear, defensible view of value based on real-world transactions, risk, and structure.
Who this is for
We work with:
- Gym owners considering a sale
- Buyers evaluating an acquisition
- Partners navigating a buyout
- Operators restructuring ownership
- Investors planning acquisitions or roll-ups
Whether you’re transacting now or planning ahead, understanding value drives better decisions.
Why value matters
A number alone isn’t enough — the why behind the number is what matters.
A clear value opinion impacts:
- Negotiation strategy
- Deal structure
- Buyer confidence
- Financing and underwriting
- Exit timing and expectations
Without clarity, it’s easy to overprice, underprice, or structure a deal incorrectly.
How we approach value
We don’t rely on generic formulas or “rule of thumb” multiples.
Let’s take the first step. We’re ready.
Built for fitness businesses
Fitness businesses are assessed differently than traditional companies.
Membership models, staffing, leases, and compliance all impact how buyers assess risk and value.
Because we work exclusively in the fitness industry, our Market Value Opinions reflect how deals actually get done — not theoretical models.
When this service is a good fit
This is a good fit if:
- You’re thinking about selling your gym
- You want to understand what your business is worth
- You’re buying and need to evaluate price
- You’re navigating a partner buyout
- You’re planning a multi-location strategy
